In recent years, Google has increasingly prioritized user experience as a decisive factor in website ranking and, in this context, Core Web Vitals emerge as fundamental metrics to measure and improve the browsing experience, directly influencing positions in search results.  Understanding and optimizing these metrics and their three main indicators is crucial for any SEO …

Crawl errors are one of the main challenges for any SEO strategy, as they can directly affect your website’s indexing in search engines. Nowadays, correcting these errors has become even more essential, as Google prioritizes sites with good technical health and quick access to their pages.    The errors are diverse, and can range from …

Mobile optimization plays a crucial role in search engine rankings, especially after implementing mobile-first indexing by Google. Currently, having a website that works perfectly on mobile devices is essential to gaining online visibility.   The SEO strategy is directly linked to the experience that the user has when browsing your website, and mobile devices are …

Site speed is one of the most important factors in ensuring a good user experience and improving performance in organic searches. Slow websites not only frustrate visitors, but they also suffer from SEO algorithm penalties, compromising your online visibility.   Google, by prioritizing fast sites, reinforces the importance of speed as a ranking criterion. Additionally, …

If you are starting your journey in the world of digital marketing, understanding the technical basics of SEO is essential to the success of your website. Technical SEO involves practices and strategies that ensure that your website is optimized for search engines, facilitating its indexing and improving its visibility on results pages.   Technical optimization …

With SEO constantly evolving, staying ahead of the changes is essential to ensure your website stands out among millions of results on Google. In this scenario, Schema Markup emerges as a powerful tool to improve your website’s visibility, providing more detailed and organized information for search engines.    Nowadays, the use of structured data is …