Writing for the internet is not about producing well written texts. For content to perform well in search engines, it is essential to apply SEO copywriting strategies, which combine optimization for search engines with persuasive techniques to engage and convert readers. The secret to creating content that rank well and generate conversions is not balance …
Month: March 2025
In recent years, Google has increasingly prioritized user experience as a decisive factor in website ranking and, in this context, Core Web Vitals emerge as fundamental metrics to measure and improve the browsing experience, directly influencing positions in search results. Understanding and optimizing these metrics and their three main indicators is crucial for any SEO …
n the digital environment, a brand’s credibility is essential for its growth and visibility. An effective strategy to strengthen this credibility and improve positioning in search engines is to take advantage of brand mentions. These citations, made on websites, blogs and social networks, increase business recognition and directly influence public trust and search algorithms. …
In an increasingly visual digital environment, images play an essential role in the user experience and attracting visitors to a website. However, having high-quality images is not enough to guarantee good results – it is essential to optimize them correctly so that Google recognizes them and ranks them organically. Image optimization not only improves website …